Tag Archive : Sudden

/ Sudden

When you go on my Twitter timeline right now, you see a ton of Microsoft’s Xbox Series X. People are talking about load times, AI-assisted HDR, performance increases, all that good stuff Microsoft wants in the air before launch. The reasoning is pretty simple, and it’s not because the entire conversation shifted overnight to focus exclusively on Microsoft’s console over Sony’s PS5. It’s because Microsoft has been sending people a ton of consoles, and they’re talking about them. Pretty straightforward, actually.

We’re now on what appears to be the second round of a preview program that has seen Microsoft sending out consoles to a ton of people across the industry: influencers and journalists, who naturally take to social media to talk about what they’re seeing with their shiny new toys. I haven’t gotten one—it’s fine. But it’s a smart move, especially considering the fact that

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