Tag Archive : supercycle

/ supercycle

media-2x-en.jpg

Apple

Apple’s iPhone 12 launch with 5G will complete the smartphone equation to make speedier wireless access a reality in the US. And coverage with broader price points will spur upgrades into 2021.

Analysts are expecting the iPhone 12 family–iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max–to all feature 5G. The models are rumored to cover a wide range of price points including the $400 to $700 range where the growth will be.

Now Android devices have been all over 5G, but Apple represents the 46% of the market in the US, according to Counterpoint Research. In addition, 5G devices have typically been reserved for the premium market until recently.

Apple’s iPhone 12 series will ensure the two leading smartphone platforms are 5G equipped. As a result, analysts are betting on another supercycle for the iPhone, or a once in a decade upgrade cycle. ¬†

counterpoint-smartphone-share.png

Counterpoint
Read More