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a close up of a sign: Google first announced the Fitbit acquisition in November 2019. Reuters


© Reuters
Google first announced the Fitbit acquisition in November 2019. Reuters

  • Google is expected to win EU approval for its $2.1 billion Fitbit deal after it addressed competition and data concerns, Reuters reported.
  • The internet giant has promised it will not use Fitbit data to personalize adverts for 10 years, according to a Financial Times report.
  • It will also ensure competitors can use its Android and Cloud platforms, according to people familiar with the matter.
  • The EU opened a four-month long investigation into Google’s acquisition of Fitbit in August. The deal was first announced in November 2019.
  • Visit Business Insider’s homepage for more stories.

Google’s $2.1 billion acquisition of wearables company Fitbit appears to have cleared a major hurdle.

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It will be cleared by EU antitrust regulators after the tech giant agreed Tuesday to restrict how it uses customer data, according to multiple reports.

Google promised regulators

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