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Photo credit: Thebe Magugu
Photo credit: Thebe Magugu

From Harper’s BAZAAR

Thebe Magugu’s star is on the rise. Since launching his eponymous label in 2016, the Johannesburg-based designer—known for his deconstructed suits in vibrant hues and elegant dresses with attention-grabbing prints—won the 2019 LVMH Prize (the first time that the award was awarded to an African talent) and made his Paris Fashion Week debut during the fall 2020 season.

He extended his visibility even further last week with the debut of his new e-commerce site, where he hopes to school consumers on his designs and how they are informed by his heritage.

Photo credit: Thebe Magugu
Photo credit: Thebe Magugu

The theme of education has been central to his brand: Magugu’s collections are named after subjects studied in college, including Geology (spring 2017), Home Economics (fall 2018), Art History (spring 2019), and African Studies (fall 2019). And he continues this messaging by modeling his website after a course

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