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The Greatest Lie Ever Told in SEO

October 13, 2020 | seo | No Comments

You’ve heard it a million times.

“Content is king.”

Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game.

But that isn’t quite true.

In reality, content is only one piece of the puzzle.

Without the other pieces, chances are your stunning content will remain invisible.

So, what are these other working parts you need to boost your traffic?

And is amazing content overrated?

Can you skip on quality and simply focus on other SEO factors?

Let’s get these questions answered.

The Burning Question: Does Quality Content Really Matter?

First things first.

If content is only a piece of the puzzle, is it OK to skip over quality?

The short answer: No.

The longer answer: without the content your audience craves, none of your SEO strategies will matter.

Picture yourself in the shoes of a searcher

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The coronavirus disease (COVID-19) contact tracing smartphone app of Britain's National Health Service (NHS) is displayed on an iPhone
The coronavirus disease (COVID-19) contact tracing smartphone app of Britain’s National Health Service (NHS) is displayed on an iPhone

Two weeks in, the NHS Covid-19 app for England and Wales seems to have got off to a good start, with more than 16 million downloads so far – but a range of employers are actively discouraging their staff from using it.

Earlier this week, both the pharmaceuticals company GlaxoSmithKline and a Hull-based fuel supplier told staff the app should be switched off at work – both said it was unnecessary in their “Covid-secure” workplaces.

And now, there are numerous reports teachers are being told they should not use the app in school.

I have received a message from a teacher in north-west England who wants to remain anonymous.

Triggered alerts

This person downloaded the app on the day it was released and then, last Monday, tested positive for coronavirus.


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