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Business success in the post-pandemic world means reprioritizing to account for major, long-term changes to the way people and businesses make purchases.

Paper boxes in a shopping cart.

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Gartner has identified five areas of digital commerce that are being changed due to COVID-19’s effects not only on customer behaviors, but also due to rapidly accelerated adoption of online and digital alternatives by businesses.

The five areas highlighted could affect myriad types of businesses, with Gartner saying IT leaders will need to keep up with changes to remain competitive in the new normal.

“Digital commerce has played an important role during the pandemic by enabling organizations to continue serving customers. Measures implemented by organizations during the pandemic, such as enabling new go-to-market (GTM) models and new types of customer engagement are likely to remain, thus evolving digital commerce,” said Gartner senior research director Sandy Shen.

SEE: COVID-19 workplace policy (TechRepublic Premium)

Contactless purchasing is here

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Eric S. Raymond, one of open-source’s founders, said in his seminal work, The Cathedral and the Bazaar,  “Every good work of [open-source] software starts by scratching a developer’s personal itch.” There’s a lot of truth to that. Vital programs such as the Apache web server, MySQL, and Linux began that way and numerous smaller programs did too. But it’s not likely many people had a personal itch to create giant vertical programs such as telecommunications’ OpenDaylight and OPNFV or Automotive Grade Linux (AGL)’s Unified Code Base. Today, vertical companies focused on narrow interests also embrace open-source methods and software with open arms.

Why? Because open source just works. 

This isn’t just my observation. A recent McKinsey & Company report, How software excellence fuels business performance, found, the “biggest differentiator” for top-quartile companies in an industry vertical was “open-source adoption,” where they shifted from users to contributors. The report’s data

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