Tag Archive : trust

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How Agencies Can Build Trust

October 13, 2020 | seo | No Comments

Step 1: Get to Know Each Other & Clarify Expectations

Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a first step in creating a context where both the agency and the client can ask their questions and obtain alignment.

You probably have quite a lot of information from the sales process, but this is a great moment to review the client profile and add new data to it.

So think about a kick-off call with everyone involved – the client representatives, the account representative, maybe the Head of Client Service, the agency CEO, the SEO strategist, content writer, etc.

Decide on the roles based on their direct involvement with the audit, strategy, and the following SEO campaign and its specific.

Large meetings can sometimes mean that not everyone gets to have their voices heard,

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Can I Trust Retirement Planning Software?

October 8, 2020 | software | No Comments

What is the state of retirement and retirement income software? Can I trust what I get from my adviser? What do I need to know about underlying assumptions and the like?

Those are the questions posed to Jeffrey Levine, director of advanced planning at Buckingham Wealth Partners, in this episode of Ask the Hammer.

And the answer: “The state of software today is infinitely better than it was in previous years,” says Levine. It can do so much more than it did five or six years ago and it’s iterating quickly. “It’s really incredible to see the pace at which things are changing,” he says.

But while retirement planning software is “infinitely better” than what it was it’s still light years away from where Levine thinks it needs to be. “There’s still a lot of gaps,” he says.

Levine also says it’s important to get a list of the assumptions

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  • 72% of organizations plan to assess or implement Zero Trust capabilities in some capacity in 2020 according to Pulse Secures’ 2020 Zero Trust Progress Report.
  • 39% of organizations admitted to suffering a security compromise involving a mobile device this year, up from 33% in the latest Verizon Mobile Security Index Report.
  • 220% increase in time spent in business apps in the first half of 2020 compared to 2019 according to App Annie’s State of Mobile 2020 Report reflects how phones are the new platform of choice. 
  • Cloud Security is the smallest, fastest-growing cybersecurity market segment with market size of $439M last year, projected to grow 33% this year according to Gartner.

Every business is relying on

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The news cycle this week seemed to grab people by the collar and shake them violently. On Wednesday, Palantir went public. The secretive company with ties to the military, spy agencies, and ICE is reliant on government contracts and intent on racking up more sensitive data and contracts in the U.S. and overseas.

Following a surveillance-as-a-service blitz last week, Amazon introduced Amazon One, which allows touchless biometric scans of people’s palms for Amazon or third-party customers. The company claims palm scans are less invasive than other forms of biometric identifiers like facial recognition.

On Thursday afternoon, in the short break between an out-of-control presidential debate and the revelation that the president and his wife had contracted COVID-19, Twitter shared more details about how it created AI that appears to prefer white faces over black faces. In a blog post, Twitter chief technology officer Parag Agrawal and chief design officer

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