Step 1: Get to Know Each Other & Clarify Expectations
Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a first step in creating a context where both the agency and the client can ask their questions and obtain alignment.
You probably have quite a lot of information from the sales process, but this is a great moment to review the client profile and add new data to it.
So think about a kick-off call with everyone involved – the client representatives, the account representative, maybe the Head of Client Service, the agency CEO, the SEO strategist, content writer, etc.
Decide on the roles based on their direct involvement with the audit, strategy, and the following SEO campaign and its specific.
Large meetings can sometimes mean that not everyone gets to have their voices heard,