On Sunday, Deutsche Bank analysts upgraded Twitter from Hold to BUY rating and raised their price target to $56.
Despite a rough start for Twitter early 2020, Twitter has never failed to find a way over the last few years to continue improving monetizable daily active user (mDAU) growth. As a result, the company as has positioned itself for a successful 2021 as they are “well positioned to benefit from an event and a cyclical recovery.” In fact, one thing that analysts continue to be optimistic about is that Twitter can continue its success on a multi-year basis.
Many look to Twitter as their first source of news and entertainment. As more users use the site everyday, the company has a chance to utilize both new and frequent users as a catalyst for higher average revenues per user (ARPU) from “brand spend and new direct response ads.”
According to the