It’s been 24 years since Internet companies were declared off-the-hook for the behavior of their users. That may change, and soon.
October 12, 2020 | internet | No Comments
(Cross posted from Signal360)
In a sweeping talk at the Association of National Advertisers conference last month, P&G Chief Brand Officer (and ANA Chair) Marc Pritchard laid out a five-step plan to address systemic problems in the marketing and media industries. Each step addresses serious challenges and opportunities — in diversity, inequality, and creative and business practices. But perhaps no step is more challenging — and crucial — than Pritchard’s Step Four: Eliminating all harmful content online.
“There is still too much harmful, hateful, denigrating, and discriminatory content and commentary in too many digital sites, channels, and feeds,” Pritchard said. “There is no place for this type of content.”
While nearly everyone agrees with the idea of eliminating harmful content, key actors across the digital media industry seem paralyzed when it comes to how best to take action on the problem. What’s really going on? To understand, we must dive