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As VP of Operations at BairesDev, Damián is responsible for the entire customer relations life-cycle, safeguarding the company’s operations.  

The concept of digital acceleration (clearly a child of digital transformation) has grown exponentially in the past couple of weeks. Nothing unexpected, considering the huge demand for technology solutions that the novel coronavirus pandemic generated on a worldwide scale. Nonetheless, as most businesses moved digital transformation to the top of their to-do list, many have stumbled upon the harsh reality of technology adoption: It takes crucial know-how to do it right. 

Working with software development companies has become one clear long-term solution for this dilemma. The industry knowledge, expertise and technology capabilities they bring to the table often just can’t be matched by in-house operations. And, what’s more, outsourcing IT services has proven to be a faster and more cost-effective way of developing high-quality products, even in industries as

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Having the hard work that you and your company do acknowledged feels great. What’s more, testimonials, awards, honors and other forms of recognition you receive provide opportunities to build credibility and trust with both current and potential customers.

You can proclaim your value proposition in emails, ads and owned media, but leads will find few things more persuasive than the praise of happy consumers or recognition from industry leaders and peers. Here, 13 members of Forbes Agency Council look at ways of leveraging accolades to maintain customer loyalty while winning new business.

1. Activate A ‘Hype’ Team Of Loyal Fans

Activate a “hype” team of loyal fans by making it easy for them to share the news for you. It’s always most impactful when accolades are delivered for you, not by you. First,

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Raj Goodman Anand, an Entrepreneurs’ Organization (EO) member in London, is founder and CEO of Goodman Lantern, a native English content writing and software development services firm helping businesses sell better and grow faster. As the leader of a predominantly female team, we asked Raj about his experience with gender pay parity and workplace equity. Here’s what he shared:

I’m the founder of a company with a predominantly female team. That seems like a strange opening statement for a male CEO–and that’s part of the problem we’re dealing with in business today. 

Throughout my career, I’ve encountered mainly male-dominated spaces. Unfortunately, that isn’t surprising in the tech and marketing fields, in some countries more so than others. However, I see a distinct lack of female representation and leadership across all industries globally. And there is a gender pay gap that, by some estimates, won’t resolve for another 257 years.

What

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A common misreading of Darwinism is that only the strongest survive. Not quite. Charles Darwin argued that organisms that mutated to adapt to changing environments would, through a process of natural selection, lead to the evolution of new species. It had nothing to do with strength, but adaptability. And while the oil and gas industry has some of the world’s cleverest engineers and scientists, they don’t call it Big Oil because it’s especially good at change. We all know that if the energy sector’s cost structure does not evolve, the entire industry will end up like the prehistoric giants who provided the raw material for fossil fuels in the first place.

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It’s October, and Apple’s entering uncharted territory without having announced a new iPhone by now. Typically Apple announces new iPhone models in September, but this year, things are different. We now expect Apple to announce the iPhone 12 on Oct. 13 or Oct. 14 (here’s why). The delay isn’t really a surprise, as Apple has said this year’s release date is going to be a few weeks later than usual. 



a close up of a camera: Get ready for the iPhone 12 now, instead of waiting until the last minute. Angela Lang/CNET


© Provided by CNET
Get ready for the iPhone 12 now, instead of waiting until the last minute. Angela Lang/CNET



Get ready for the iPhone 12 now, instead of waiting until the last minute. 


© Angela Lang/CNET

Get ready for the iPhone 12 now, instead of waiting until the last minute. 


Current rumors point to several new iPhone 12 models, maybe even an iPhone 12 Mini, with a new design (a dark blue color?), 5G connectivity and improved performance. 

With this year’s launch inching closer, it’s not too early to

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Like everything else in the Covid-19 world, holiday shopping in 2020 will be unlike anything you’ve ever seen.

Global online sales are expected to grow 30 percent to $940 billion year over year this holiday season–up from 8 percent growth in 2019–which could help retailers make up for lost revenue during the pandemic. That’s according to Salesforce’s 2020 Holiday Forecast, a report that parsed online shopping activity of more than one billion consumers.

For retailers angling to generate as many sales as possible this holiday season, you have to be willing to possibly deploy new strategies, according to Rob Garf, vice president of industry strategy and insights at Salesforce. “Businesses that succeed during the holidays will use everything at their disposal to make shopping easy and safe, including convenient digital ordering, creative and effective fulfillment, and responsive customer service,” said Garf, during a virtual press briefing to discuss the forecast 

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Google has continued its fight against Australia’s news media bargaining code, this time attacking the final offer arbitration process, known as baseball arbitration, that will be used.

In such a process, rather than parties agreeing to a deal, an arbitrator is presented with a final offer from each side and must select one of the offers presented. Google is arguing that Australia’s old media are asking for sums far in excess of what Google generates from searches related to news, which it says is around AU$10 million in revenue.

“Clearly, both sides have very different ideas of what the prices should be — and asking the arbitrator to pick a ‘final offer’ is an extreme way of resolving that,” Google ANZ chief Mel Silva said in a blog post.

“The reality is that baseball arbitration often fails and doesn’t produce quick outcomes. Independent economists have raised questions about its effectiveness.”

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Technology is shifting the way industries market to, acquire, and serve consumers. To understand how technology will impact the financial services industry, I turned to Jonathan Metrick, the Chief Growth Officer for Portage Ventures, a fintech focused VC. Below are his insights.

Kimberly Whitler: How does your experience provide a unique perspective on tech and the financial services industry?

Jonathan Metrick: My unique perspective comes from my experience on both the investing & operating sides of fintech (financial technology). My role as Chief Growth Officer at Portage Ventures allows me to see the breadth of the industry, by advising over a dozen fintech businesses across our global portfolio on marketing & growth. Prior to this role, I was the CMO of Policygenius, the leading insurtech marketplace in the US, where I gained deep expertise building a marketing division of +40 and helping scale the business 10x in three

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Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?





© Colin Anderson Productions | Getty Images


Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?

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Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.

The impact of Covid-19 on marketing spend

First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

The panic surrounding the novel coronavirus early this year caused many businesses around the

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